Back Market wants to stir up the used market with inexpensive and qualitatively as good as new electrical appliances. The French start-up wants to actively tackle the growing mountains of electronic waste - but also work profitably.
Start-ups usually look for a new field of activity or a lucrative niche in which they do not have to compete against global corporations. Back Market, on the other hand, is confidently positioning itself against overpowering competition. »Our competitors are Amazon and eBay,« explains co-founder and CEO Thibaud Hug de Larauze in an interview with CRN.