Oki bundles Central European business in Düsseldorf

Lower lineup rounds off portfolio

»I don't look for market share and pieces anymore today. I look where we can make a profit, and before I put five small products on the market for 99 euros, I prefer to sell one product for 400 euros«. After all, Oki achieved 116 percent of its own goals last year. Although the lower lineup will be retained in order to be able to cover all requirements for customer projects, it will only round off the offer. »Our core is high quality office equipment starting at 300 euros.«

That's why you'll probably never see large quantities of Oki machines in big electronics shops or at the big retailers. The consumer area remains taboo for Oki. "Take a look at our products or our packaging. We have a Brown Box that doesn't fit into any POS; it doesn't make sense there either. Our products are also too high quality for this," explains Seeber. Instead, Oki continues to work fully with the channel to successfully bring its products to the customer. In order to make sales more efficient, the company even changed its own remuneration model: »Our sales organization, including myself, is paid after sellout. It is therefore not important how well I fill my warehouses, but how I sell the products to end customers through specialist dealers, even across national borders. We're also taking action against the gray market.«

1. Oki bundles Central European business in Düsseldorf
2. All the threads come together in Düsseldorf
3. Lower lineup rounds off portfolio